The Secrets to Cauliflower Marketing

Last week as I casually scrolled through Instagram, as one does, I chuckled at a meme my aunt shared that said If cauliflower can be pizza, you can do anything, you got this. 

A couple days later, as I was making dinner, cutting up a head of cauliflower in order to make low carb “mashed fauxtatoes”, an idea struck as I gazed at the white stems and florets. I was amazed, inspired, and maybe even a bit humbled, at the versatility of this cruciferous veggie.

Growing up, I turned my nose up at broccoli and cauliflower, unless they were smothered in a gold, unhealthy, highly processed cheese sauce. Oh, if young me could see grown up me. I love cauliflower if for no other reason than its utter utility: I can have it mashed, riced, as tots, as the bread in a grilled cheese and as a pizza crust.

As I prepped dinner and made my mashed cauliflower, this crazy notion unraveled in my brain. The idea might seem odd, but stay with me here.

Marketing is changing rapidly, and to be effective marketing professionals and entrepreneurs have to be versatile. In a word, we have to be like cauliflower.

What does cauliflower marketing look like?

  • It’s a diversified strategy.
  • It’s the ability to adapt, to pivot, quickly.
  • It’s the ability to use native language across multiple platforms.
  • It’s being valuable.
  • It’s about telling a compelling story that your target customers find engaging.

In the next few months, I plan on sharing more quick marketing and communications tips here, as well as on my newly branded Facebook page. I’m in the midst of coming up with a marketing strategy for one of my author pen names, as well as coming up with a plan for a couple of local businesses in my area.

As I’ve mentioned on my blog before, this fall I’m starting a certificate program through UW in Storytelling & Content Strategy. In the meantime, I’ve started volunteering with a non-profit and am serving on their marketing committee. My goal is to learn as much as I can between now and this October when I start my program, and to realize that I’ll never really be able to stop learning, but that’s cool. I love challenges and learning.

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